Promoting Healthy Foods – Grade 5 Science
As part of their Food and Nutrition Unit, Grade 5 students were asked to create either a commercial (video), radio ad (audio), or poster (visual) to advertise and promote a healthy food to inspire other people to make good choices. For this assignment they had to choose from nine advertising techniques:
Bandwagon Effect – Used to persuade potential consumers by telling them that many other people are happy or successful by doing the same thing.
Celebrity Endorsement – Using a famous personality to sell a product.
Everyday Folks – Suggesting that a product is practical and a good value for ordinary people.
Wit and Humor – Attracting consumer to a product by entertaining them or making them laugh.
Glittering Generalities – Using appealing words and images to sell a product. If you buy the item, it will change your life.
It Worked for Me – Using testimonials as proof that the product is great.
No-Risk Free Trial – Offering free trials to entice consumers to try a new product.
Be the First – Uses the idea that using a certain product puts the user ahead of the game.
Repetition – To repeat a product’s name at least four times in the advertisement.
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